How Digital Marketing Agencies Can Master Moment Marketing: Lessons from Britannia’s ‘Prashant’ Campaign
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Introduction: In the fast-paced digital age, brands that react quickly to trends are the big winners. A classic case in point is Britannia’s latest campaign where they humorously rebranded their croissant product as “Prashant,” after a viral mispronunciation video. Their quick-witted and timely reaction demonstrated the strength of moment marketing — a tactic that every...Read More