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Content strategy

Understanding the Importance of SEO for Small Business to Boost Visibility

The Importance of SEO for Small Businesses: A Guide to Boosting Your Website’s Visibility

August 24, 2023

Search Engine Optimization (SEO) is a fundamental piece of a fruitful Digital Marketing Strategy, and it is significantly more basic for entrepreneurs who are simply beginning. Having an understanding of SEO – or hiring an expert to take care of it – can help your small business reach more customers and improve visibility, and in...Read More

Uncategorized

Audience, Content strategy, digital marketing, Increase visibility, keywords, Organic reach, search engine, seo, Small business

Google Discover Best Practices: Tips and Tricks for Optimizing Your Content

July 14, 2023

by Roseline Mercy

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Introduction: Google Discover is an incredible method for getting your content seen via web search tool clients. It’s a productive and powerful method for promoting your content and get it seen by a bigger crowd. In any case, streamlining your content for Google Discover can a piece overwhelm. In this blog entry, we’ll examine a...Read More

Digital Marketing

content marketing, content optimization, Content strategy, Google Discover, Google Discover optimization, search engine optimization, seo, SEO Strategies, Tips, tricks

Mapping the Customer Journey: The Key to Crafting an Effective Content Strategy

June 6, 2023

by Roseline Mercy

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As an entrepreneur or marketer, you realize that making content is a fundamental piece of your marketing strategy. However, creating content that resounds with your interest group and drives changes can be a test. One way to overcome this challenge is by mapping the customer journey. Understanding the customer journey means knowing the path a...Read More

Digital Marketing

buyer personas, content marketing, Content strategy, Conversion rate, customer behavior, customer experience, customer journey, customer pain points, customer relationship, marketing funnel

Leveraging Video Marketing for Engineering College Admissions

The Impact of Video Marketing on Engineering College Admissions

June 1, 2023

by Roseline Mercy

1 Comment

Introduction: Video marketing is becoming an increasingly popular tool for engineering college admissions processes. It’s an effective and engaging way to reach prospective students and help them understand the offerings and benefits of an engineering college. Video marketing can be used to highlight college admissions information, show off campus life, and provide an in-depth look...Read More

Colleges, Marketing

Admissions Campaign, Admissions Process, Content strategy, Engagement, Engineering College Admissions, ideo Marketing, social media, target audience, Video Creation, Video Platforms

Keyword Cannibalization: How to Quickly and Effectively Fix it for More Traffic

May 12, 2023

by Subramani K

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What is Keyword Cannibalization? Keyword cannibalization happens when multiple pages on your website compete for the same keyword or phrase, resulting in lower search engine rankings for all pages involved. It is a common SEO issue that can significantly affect the visibility and traffic of your website. How to Identify Keyword Cannibalization on Your Website...Read More

Services, SEO

analytics, Click-through rates, consolidating content, content audit, Content strategy, Conversions:, Creating low-quality content, Creating low-quality content:, keyword cannibalization, Not monitoring changes, Over-optimizing anchor text, search rankings, seo, Traffic, Traffic: Are you seeing an increase in traffic to your website as a result of consolidating content and resolving keyword cannibalization issues?, User experience

Revamp Your Content Strategy: A Step-by-Step Guide to Conducting a Content Audit

May 9, 2023

by Roseline Mercy

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As businesses strive to create valuable content that resonates with their audience, a content audit becomes a crucial process to evaluate the performance of existing content. A content audit helps you identify areas where your content is performing well, as well as areas that require improvement. In this blog post, we’ll guide you through the...Read More

Services, Digital Marketing

content audit, Content strategy, Conversion rates, google analytics, Metrics, Screaming Frog, semrush, seo, User engagement

Learn how to invest in SEO, content marketing, social media, email marketing, paid advertising, influencer marketing, automation, retargeting, data analysis, A/B testing, and tracking your results.

11 Quick tips for driving revenue with digital marketing in 2023

February 3, 2023

by Thamilselvan S

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As the world moves further into digital marketing, businesses need to stay ahead of the curve to drive more revenue. With more consumers using the internet to buy goods and services, businesses must come up with new and innovative ways to reach their customers and increase their bottom line. To help you stay ahead of...Read More

Digital Marketing, Services