Search engine optimization (SEO) will help to improve your chances of being found on the first page of search engines like Google, Bing, and etc.  While PPC offers instant visibility for your keywords, coupling this strategy with SEO can uplift the current score of derived users to your website and allows you to present users with a better experience overall.

SEO is earned by creating a website that offers high-quality, relevant information for both searchers and search engines and provides users with the best experience possible. Building a site that meets all these criteria doesn’t happen overnight, but the long-term investment is worth it when you think of all the benefits.

Let’s talk about the top 5 reasons you need to bring in SEO services in your project plan today to witness a great deal of business success:

1. Building a good strategy is essential for seeing an improved PPC Quality score

We all know the immense importance of quality scores for PPC campaigns. But, did you know that Quality Score and the content on your website go hand-in-hand? A good SEO strategy from a top SEO company of India includes creating pages on your website for your products and services and using relevant keywords through your site. 

By aligning your text ad messages to the content on your website or driving PPC traffic to the desired landing pages with correct relevance (like a page for a specific product or service), you can improve your prominent search keywords, which can, in turn, reduce your cost per click and improve the performance of your PPC advertisement campaign

2. SEO helps to increase market access

The numbers don’t lie. Did you know that 65% to 70% of searches result in a click for one of the results on the first search engine results page (SERP)? If you’re not investing in an SEO strategy, you could be missing out on this traffic to your website.

3. SEO is needed in boosting the effectiveness of your potential marketing efforts

Because of an increased market share in SERPs with SEO services, you can boost the effectiveness of your marketing efforts like PPC campaign and re-targeting. For example, coupling SEO and search advertising campaigns can be raised by 50%. Coupling SEO and retargeting can increase brand awareness. 

You can also use the insights from your best SEO strategy to fine-tune your PPC campaigns strategy – if you have keywords that are performing well for your organic search, you can include the same with your PPC campaigns and test whether or not performance improves.

4. SEO shows consistent improvement in offline conversions

Did you know that roughly 50% of entire mobile searches are done for local businesses when they are looking to make a store visit on the same day? If you’re adhering to a good local SEO strategy with any leading SEO company in India, you’ll have consistent listings and business information across the web that includes your business name, hours of operation, address, and phone number – all information that makes it easy for a searcher to visit your location and become a customer.

5. SEO helps in making you stand out from your competitors

On the first page of a SERP, there are up to six paid positions, three map listings, and 10 organic listings. If you can align your keyword strategy to appear in a paid listing, a map listing, and an organic listing, you’re increasing your likelihood of a site visit and decreasing the likelihood of a searcher visiting your website through various clicks.

A great SEO strategy is an essential part of any online marketing strategy. Check out our website for more information about SEO. Repute digital business agency also provide below services

• brand consulting in India
• brand asset management
• Go to market strategy
• Logo Design
• brochure design
• Package design
• Web design
• website development
•  E commerce portal development
• Search engine optimization
• Social Media Marketing
• content marketing
• mobile application development