Introduction: Cost Per Impression (CPI) is an advertising metric that represents the cost incurred each time an ad is shown to a user, regardless of whether they engage with it. If you’ve dipped your toes into the world of online advertising, you’ve probably heard the term cost per impression thrown around. It sounds technical, but...Read More

Introduction: Reddit, at 91.2 million daily active users in 2025, is an active site where communities succeed through their authenticity and niche communities. For companies, getting experts at Reddit marketing provides an effective means of reaching engaged audiences. This guide is bringing you a tried and tested Reddit marketing approach to inform you about how...Read More

What is guerrilla marketing? It’s an innovative, unconventional marketing style that draws attention by surprising and being creative. The definition of guerrilla marketing borrows from the term guerrilla, referring to irregular, small forces employing unconventional strategies Define Guerrilla advertising in marketing uses inexpensive, high-impact guerrilla strategies to build buzz, generally eclipsing more traditional campaigns. In...Read More

Introduction: Imagine this: You’re walking down a street and spot a hot pink truck with bold letters saying “Still holding on to your ex’s stuff? Trash it.” It’s stuffed with teddy bears, love letters, and old gifts — a visual breakup bonfire on wheels. That’s not a scene from a rom-com; it’s Tinder India’s “Ex-Press...Read More

AIDA is an old yet proven model in digital marketing that enables companies to gain people’s attention and turn prospects into repeat customers. From designing a social media campaign to constructing your branding approach, knowing what is AIDA in marketing can revolutionize your strategy. The AIDA marketing rule—where AIDA represents Attention, Interest, Desire, and Action—takes...Read More

Positioning in marketing is an essential marketing strategy that explains how a brand or product is differentiated in the minds of consumers. It creates a distinct identity that distinguishes you from others and engages your target market. Knowing product positioning in marketing and the different types of positioning in marketing enables businesses to stand out,...Read More