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Objectives of Advertising That Help Unlock Brand Potential

Objectives of Advertising That Help Unlock Brand Potential

June 30, 2025
by rdbadeveloper
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Introduction: Advertising is a marketing strength tool in the modern hectic marketing environment, and it’s not merely a flashy eye-grabber or catchy jingle. Understanding the objectives of advertising can be the distinction between being heard and being ignored, whether you’re opening a new company or increasing an existing one. These objectives also play a crucial...Read More
Digital Marketing, Industry
Beyond the Prompt: How Brands Are Using Generative-AI Toolchains to Slash Time-to-Market

Beyond the Prompt: How Brands Are Using Generative-AI Toolchains to Slash Time-to-Market

June 30, 2025
by rdbadeveloper
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Introduction: In 2025, speed isn’t just a competitive advantage—it’s a survival skill. As consumer expectations grow and attention spans shrink, brands are under immense pressure to deliver high-quality, on-brand creative at a pace that would have been unimaginable just a few years ago. Enter generative AI marketing—a powerful shift that’s not only transforming how teams...Read More
Digital Marketing, Industry
The Disruption No One Saw Coming - H2 Rapido’s disruption began with something deceptively simple—a side-by-side comparison of food-delivery charges across three major platforms. The breakdown was stark: Platform Meal Cost Delivery Fee Packaging Platform Fees GST Total Swiggy ₹199 ₹78 ₹10 ₹17 ₹147 ₹451 Zomato ₹199 ₹59 ₹10 ₹13 ₹121 ₹402 Rapido ₹199 ₹25 ₹0 ₹0 ₹10 ₹234 There were no flashy campaigns, no celebrity endorsements, and no over-the-top visuals. Just raw, unfiltered data—and that’s what made it so powerful. A direct comparison that laid bare the pricing problem consumers face daily, without any need for dramatic flair. That’s the genius of this move. Rapido didn’t just introduce a feature. They introduced a reality check. Guerrilla Marketing in Its Rawest Form - H2 This pricing breakdown is the equivalent of Tinder’s Emotional Baggage Truck—simple, symbolic, and painfully relatable. While Tinder used a physical prop to communicate emotional healing, Rapido is using a fast-food receipt to show just how emotionally (and financially) drained we are by overpriced delivery charges. Here’s what makes this campaign a masterclass in guerrilla—and yes, even gorilla marketing—execution: • It’s low-budget but high-impact. • It’s emotionally charged, yet logically irrefutable. • It hits both the consumer’s pain point and the market’s blind spot. • It spreads effortlessly because it speaks the truth. • Gorilla marketing trick: It doesn’t feel like an ad; it feels like a leak, an insider tip, or a truth bomb. The Chain Reaction: A Truth People Couldn't Ignore - H2 Once the pricing comparison began circulating, it ignited exactly the kind of conversation most brands spend crores trying to manufacture. Consumers weren’t just curious—they were outraged. People began discussing how they’d been overspending for convenience without ever questioning it. The rawness of the message made it believable. No filters. No branding noise. Just a blunt wake-up call. For context on price-transparency rules, see the U.S. FTC marketing guidelines. And that’s the core principle of organic guerrilla marketing: you don’t buy attention—you earn it by being bold and real. Emotional Insight: It’s Not About Food. It’s About Feeling Cheated - H2 Let’s be clear. The customer isn’t outraged because a meal costs ₹400. They’re outraged because it could’ve cost ₹234—and no one told them. That gap between price and perceived value is the emotional wedge Rapido is driving straight into the hearts of Zomato and Swiggy’s user base. People don’t hate spending money. They hate feeling like they’ve been tricked. For a classroom definition of surprise-driven tactics, the Arizona Department of Education’s primer on guerrilla marketing basics is worth a skim. What Can Brands Learn From This? - H2 You don’t have to be a food-delivery platform to pull off this kind of moment. Here are five takeaways every digital-first brand should steal from the Rapido playbook: 1. Expose a Market Blind Spot — Look for hidden fees, overcomplicated processes, or misconceptions in your industry. Then highlight them with brutal simplicity. 2. Use Visual Storytelling That Doesn’t Need Copy — The pricing chart told the entire story—without any extra context. Design your marketing assets to speak in silence. 3. Trigger an Emotion Your Audience Is Already Feeling — Frustration, fatigue, distrust, confusion—if your market is feeling it, speak to it directly. Make them feel seen, not sold to. 4. Let Others Be Your Amplifiers — Instead of shouting your value, create something people want to pass along. Content that makes people say: “You’ve GOT to see this.” (Reddit marketing tips) 5. Challenge Goliath—But Don’t Just Copy Them — You don’t beat a big player by playing their game. You beat them by changing the conversation. (Mobile marketing strategy) Conclusion: Disruption Starts With Honesty - H2 In a digital world overflowing with noise, rapido marketing didn’t just speak—they cut through. With one simple, brutally honest comparison, they exposed what everyone was feeling but no brand dared to say: we’re paying too much, and we’ve been silently tolerating it. That’s the power of truth in marketing—it doesn’t need a celebrity or a slogan; it just needs the guts to be real. Rapido turned a basic receipt into a rallying cry, a rebellion against bloated platforms, and a masterclass in clarity. Ready to craft your own viral social media marketing strategy? Learn from Rapido, embrace gorilla marketing courageously, and whisper something brave—because today, the most viral stories aren’t the loudest—they’re the truest.

Rapido’s Bold Breakdown That Changed the Food Delivery Industry

June 26, 2025
by rdbadeveloper
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Introduction: Swiggy and Zomato have dominated the food-delivery landscape for years. But in an unexpected twist of rapido marketing genius, Rapido just crashed the gates—and they didn’t bring discount coupons. They brought receipts. Literal ones. Recently, a comparison surfaced that showcased a stark difference in delivery costs between Swiggy, Zomato, and the new entrant, Rapido — all...Read More
Digital Marketing, Industry
Graph of churn rate decreasing

Best Practices for Reducing Churn Rate in Your Business

May 27, 2023
by Thamilselvan S
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Introduction : Churn rate is a vital measurement for organizations, as it gives understanding into how well they can hold clients. It’s important to monitor and reduce churn rate, as it can make the difference between success and failure. In this article, we’ll discuss the best practices for reducing churn rate in your business and...Read More
Industry, Business
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How to Create a Strong Engineering College Marketing Plan

How to Create a Strong Engineering College Marketing Plan

May 25, 2023
by Subramani K
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Introduction: Engineering colleges are unique institutions that require an effective marketing plan to attract the right students and build a successful program. Crafting a comprehensive engineering college marketing plan requires careful consideration and understanding of the target market, advertising strategies, social media presence, branding initiatives, outreach plans, budgeting, and return on investment (ROI). This guide...Read More
Industry, Colleges
How to Use Facebook Ads for Real Estate Marketing

How to Use Facebook Ads for Real Estate Marketing

May 19, 2023
by Subramani K
0 Comments
Introduction : Facebook Ads is an incredibly powerful tool for real estate marketing. By setting up campaigns and optimizing them for maximum ROI, you can easily promote your real estate business on Facebook and reach a wide target audience. In this article, we’ll discuss how to use Facebook Ads for real estate marketing, from setting...Read More
Industry, Real estate & Construction
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Blockchain Technology: Understanding the Benefits and Challenges

Unlocking the Potential of Blockchain Technology: Understanding the Benefits and Challenges

May 19, 2023
by Subramani K
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Introduction Blockchain is a Distributed Ledger Technology (DLT) that enables secure, fast and transparent transactions. It is a decentralized system that uses cryptography to store transaction records on a digital ledger. This network is distributed across a wide range of computers, making it virtually impossible to modify or delete data. Benefits of Blockchain Technology The...Read More
Industry, Cyber Security
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Real Estate Marketing Strategy

Maximizing Your Real Estate Marketing Strategy: 11 Tips and Tactics for Success

May 17, 2023
by Thamilselvan S
0 Comments
Real estate marketing is an essential part of growing your business and staying competitive. From leveraging digital marketing to utilizing traditional tactics, there are many strategies you can use to maximize your real estate marketing efforts. Here are 11 tips and tactics that will help you succeed. 1. Utilize Digital Marketing :  Digital marketing is...Read More
Industry, Real estate & Construction
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The Power of Social Media Marketing: Why You Need a Strategy

The Power of Social Media Marketing: Why You Need a Strategy

May 13, 2023
by Roseline Mercy
3 Comments
Introducing The Power of Social Media Marketing Social media is one of the most powerful tools in our digital marketing toolkit. It allows businesses to reach a large and engaged audience, build relationships with customers, and promote their products and services. But in order to truly maximize the potential of social media, businesses need to...Read More
Industry, Social Media Marketing
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Exploring the Future of Mechatronics Engineering in India

Future of mechatronics engineering in India

May 12, 2023
by Subramani K
0 Comments
Mechatronics engineering is a field of engineering that combines mechanical, electronics, and control engineering to create automation systems. And, the fact is students have a great interest to research on this robotics and automation field where the best mechatronics engineering college in India are making their path. Mechatronics engineering is a rapidly growing field in...Read More
Industry, Colleges
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