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Community over Campaign: Why Gen Z Buys from Brands That Feel Like Clubs

Community Over Campaign: Why Gen Z Buys from Brands That Feel Like Clubs

July 18, 2025
by rdbadeveloper
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Introduction: For Gen Z, it’s not enough to love a product—they want to belong. The days of one-way brand promotions and slick campaigns are over. What today’s consumers want—especially Gen Z—is connection, meaning, and shared values. They’re not just shopping; they’re joining. So, what’s taking the place of traditional marketing funnels? Welcome to the age...Read More
Digital Marketing, Industry
Attention Metrics: Time in View & Engagement Depth

Attention Is the New Currency: Measuring ‘Time in View’ & ‘Engagement Depth’ in 2025

July 17, 2025
by rdbadeveloper
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Introduction: For years, digital advertising has revolved around surface-level metrics impressions, reach, CPMs. But in 2025, these aren’t enough. Advertisers are waking up to a new reality: not all views are equal, and not all views mean attention. Welcome to the attention economy 2025, where the quality of a view matters more than the quantity...Read More
Digital Marketing, Industry
Objectives of Advertising That Help Unlock Brand Potential

Objectives of Advertising That Help Unlock Brand Potential

June 30, 2025
by rdbadeveloper
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Introduction: Advertising is a marketing strength tool in the modern hectic marketing environment, and it’s not merely a flashy eye-grabber or catchy jingle. Understanding the objectives of advertising can be the distinction between being heard and being ignored, whether you’re opening a new company or increasing an existing one. These objectives also play a crucial...Read More
Digital Marketing, Industry
Beyond the Prompt: How Brands Are Using Generative-AI Toolchains to Slash Time-to-Market

Beyond the Prompt: How Brands Are Using Generative-AI Toolchains to Slash Time-to-Market

June 30, 2025
by rdbadeveloper
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Introduction: In 2025, speed isn’t just a competitive advantage—it’s a survival skill. As consumer expectations grow and attention spans shrink, brands are under immense pressure to deliver high-quality, on-brand creative at a pace that would have been unimaginable just a few years ago. Enter generative AI marketing—a powerful shift that’s not only transforming how teams...Read More
Digital Marketing, Industry
The Disruption No One Saw Coming - H2 Rapido’s disruption began with something deceptively simple—a side-by-side comparison of food-delivery charges across three major platforms. The breakdown was stark: Platform Meal Cost Delivery Fee Packaging Platform Fees GST Total Swiggy ₹199 ₹78 ₹10 ₹17 ₹147 ₹451 Zomato ₹199 ₹59 ₹10 ₹13 ₹121 ₹402 Rapido ₹199 ₹25 ₹0 ₹0 ₹10 ₹234 There were no flashy campaigns, no celebrity endorsements, and no over-the-top visuals. Just raw, unfiltered data—and that’s what made it so powerful. A direct comparison that laid bare the pricing problem consumers face daily, without any need for dramatic flair. That’s the genius of this move. Rapido didn’t just introduce a feature. They introduced a reality check. Guerrilla Marketing in Its Rawest Form - H2 This pricing breakdown is the equivalent of Tinder’s Emotional Baggage Truck—simple, symbolic, and painfully relatable. While Tinder used a physical prop to communicate emotional healing, Rapido is using a fast-food receipt to show just how emotionally (and financially) drained we are by overpriced delivery charges. Here’s what makes this campaign a masterclass in guerrilla—and yes, even gorilla marketing—execution: • It’s low-budget but high-impact. • It’s emotionally charged, yet logically irrefutable. • It hits both the consumer’s pain point and the market’s blind spot. • It spreads effortlessly because it speaks the truth. • Gorilla marketing trick: It doesn’t feel like an ad; it feels like a leak, an insider tip, or a truth bomb. The Chain Reaction: A Truth People Couldn't Ignore - H2 Once the pricing comparison began circulating, it ignited exactly the kind of conversation most brands spend crores trying to manufacture. Consumers weren’t just curious—they were outraged. People began discussing how they’d been overspending for convenience without ever questioning it. The rawness of the message made it believable. No filters. No branding noise. Just a blunt wake-up call. For context on price-transparency rules, see the U.S. FTC marketing guidelines. And that’s the core principle of organic guerrilla marketing: you don’t buy attention—you earn it by being bold and real. Emotional Insight: It’s Not About Food. It’s About Feeling Cheated - H2 Let’s be clear. The customer isn’t outraged because a meal costs ₹400. They’re outraged because it could’ve cost ₹234—and no one told them. That gap between price and perceived value is the emotional wedge Rapido is driving straight into the hearts of Zomato and Swiggy’s user base. People don’t hate spending money. They hate feeling like they’ve been tricked. For a classroom definition of surprise-driven tactics, the Arizona Department of Education’s primer on guerrilla marketing basics is worth a skim. What Can Brands Learn From This? - H2 You don’t have to be a food-delivery platform to pull off this kind of moment. Here are five takeaways every digital-first brand should steal from the Rapido playbook: 1. Expose a Market Blind Spot — Look for hidden fees, overcomplicated processes, or misconceptions in your industry. Then highlight them with brutal simplicity. 2. Use Visual Storytelling That Doesn’t Need Copy — The pricing chart told the entire story—without any extra context. Design your marketing assets to speak in silence. 3. Trigger an Emotion Your Audience Is Already Feeling — Frustration, fatigue, distrust, confusion—if your market is feeling it, speak to it directly. Make them feel seen, not sold to. 4. Let Others Be Your Amplifiers — Instead of shouting your value, create something people want to pass along. Content that makes people say: “You’ve GOT to see this.” (Reddit marketing tips) 5. Challenge Goliath—But Don’t Just Copy Them — You don’t beat a big player by playing their game. You beat them by changing the conversation. (Mobile marketing strategy) Conclusion: Disruption Starts With Honesty - H2 In a digital world overflowing with noise, rapido marketing didn’t just speak—they cut through. With one simple, brutally honest comparison, they exposed what everyone was feeling but no brand dared to say: we’re paying too much, and we’ve been silently tolerating it. That’s the power of truth in marketing—it doesn’t need a celebrity or a slogan; it just needs the guts to be real. Rapido turned a basic receipt into a rallying cry, a rebellion against bloated platforms, and a masterclass in clarity. Ready to craft your own viral social media marketing strategy? Learn from Rapido, embrace gorilla marketing courageously, and whisper something brave—because today, the most viral stories aren’t the loudest—they’re the truest.

Rapido’s Bold Breakdown That Changed the Food Delivery Industry

June 26, 2025
by rdbadeveloper
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Introduction: Swiggy and Zomato have dominated the food-delivery landscape for years. But in an unexpected twist of rapido marketing genius, Rapido just crashed the gates—and they didn’t bring discount coupons. They brought receipts. Literal ones. Recently, a comparison surfaced that showcased a stark difference in delivery costs between Swiggy, Zomato, and the new entrant, Rapido — all...Read More
Digital Marketing, Industry
Graph of churn rate decreasing

Best Practices for Reducing Churn Rate in Your Business

May 27, 2023
by Thamilselvan S
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Introduction : Churn rate is a vital measurement for organizations, as it gives understanding into how well they can hold clients. It’s important to monitor and reduce churn rate, as it can make the difference between success and failure. In this article, we’ll discuss the best practices for reducing churn rate in your business and...Read More
Industry, Business
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How to Create a Strong Engineering College Marketing Plan

How to Create a Strong Engineering College Marketing Plan

May 25, 2023
by Subramani K
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Introduction: Engineering colleges are unique institutions that require an effective marketing plan to attract the right students and build a successful program. Crafting a comprehensive engineering college marketing plan requires careful consideration and understanding of the target market, advertising strategies, social media presence, branding initiatives, outreach plans, budgeting, and return on investment (ROI). This guide...Read More
Industry, Colleges
How to Use Facebook Ads for Real Estate Marketing

How to Use Facebook Ads for Real Estate Marketing

May 19, 2023
by Subramani K
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Introduction : Facebook Ads is an incredibly powerful tool for real estate marketing. By setting up campaigns and optimizing them for maximum ROI, you can easily promote your real estate business on Facebook and reach a wide target audience. In this article, we’ll discuss how to use Facebook Ads for real estate marketing, from setting...Read More
Industry, Real estate & Construction
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