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Digital Marketing
Beyond the Prompt: How Brands Are Using Generative-AI Toolchains to Slash Time-to-Market

Beyond the Prompt: How Brands Are Using Generative-AI Toolchains to Slash Time-to-Market

June 30, 2025
by rdbadeveloper
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Introduction: In 2025, speed isn’t just a competitive advantage—it’s a survival skill. As consumer expectations grow and attention spans shrink, brands are under immense pressure to deliver high-quality, on-brand creative at a pace that would have been unimaginable just a few years ago. Enter generative AI marketing—a powerful shift that’s not only transforming how teams...Read More
Digital Marketing, Industry
The Disruption No One Saw Coming - H2 Rapido’s disruption began with something deceptively simple—a side-by-side comparison of food-delivery charges across three major platforms. The breakdown was stark: Platform Meal Cost Delivery Fee Packaging Platform Fees GST Total Swiggy ₹199 ₹78 ₹10 ₹17 ₹147 ₹451 Zomato ₹199 ₹59 ₹10 ₹13 ₹121 ₹402 Rapido ₹199 ₹25 ₹0 ₹0 ₹10 ₹234 There were no flashy campaigns, no celebrity endorsements, and no over-the-top visuals. Just raw, unfiltered data—and that’s what made it so powerful. A direct comparison that laid bare the pricing problem consumers face daily, without any need for dramatic flair. That’s the genius of this move. Rapido didn’t just introduce a feature. They introduced a reality check. Guerrilla Marketing in Its Rawest Form - H2 This pricing breakdown is the equivalent of Tinder’s Emotional Baggage Truck—simple, symbolic, and painfully relatable. While Tinder used a physical prop to communicate emotional healing, Rapido is using a fast-food receipt to show just how emotionally (and financially) drained we are by overpriced delivery charges. Here’s what makes this campaign a masterclass in guerrilla—and yes, even gorilla marketing—execution: • It’s low-budget but high-impact. • It’s emotionally charged, yet logically irrefutable. • It hits both the consumer’s pain point and the market’s blind spot. • It spreads effortlessly because it speaks the truth. • Gorilla marketing trick: It doesn’t feel like an ad; it feels like a leak, an insider tip, or a truth bomb. The Chain Reaction: A Truth People Couldn't Ignore - H2 Once the pricing comparison began circulating, it ignited exactly the kind of conversation most brands spend crores trying to manufacture. Consumers weren’t just curious—they were outraged. People began discussing how they’d been overspending for convenience without ever questioning it. The rawness of the message made it believable. No filters. No branding noise. Just a blunt wake-up call. For context on price-transparency rules, see the U.S. FTC marketing guidelines. And that’s the core principle of organic guerrilla marketing: you don’t buy attention—you earn it by being bold and real. Emotional Insight: It’s Not About Food. It’s About Feeling Cheated - H2 Let’s be clear. The customer isn’t outraged because a meal costs ₹400. They’re outraged because it could’ve cost ₹234—and no one told them. That gap between price and perceived value is the emotional wedge Rapido is driving straight into the hearts of Zomato and Swiggy’s user base. People don’t hate spending money. They hate feeling like they’ve been tricked. For a classroom definition of surprise-driven tactics, the Arizona Department of Education’s primer on guerrilla marketing basics is worth a skim. What Can Brands Learn From This? - H2 You don’t have to be a food-delivery platform to pull off this kind of moment. Here are five takeaways every digital-first brand should steal from the Rapido playbook: 1. Expose a Market Blind Spot — Look for hidden fees, overcomplicated processes, or misconceptions in your industry. Then highlight them with brutal simplicity. 2. Use Visual Storytelling That Doesn’t Need Copy — The pricing chart told the entire story—without any extra context. Design your marketing assets to speak in silence. 3. Trigger an Emotion Your Audience Is Already Feeling — Frustration, fatigue, distrust, confusion—if your market is feeling it, speak to it directly. Make them feel seen, not sold to. 4. Let Others Be Your Amplifiers — Instead of shouting your value, create something people want to pass along. Content that makes people say: “You’ve GOT to see this.” (Reddit marketing tips) 5. Challenge Goliath—But Don’t Just Copy Them — You don’t beat a big player by playing their game. You beat them by changing the conversation. (Mobile marketing strategy) Conclusion: Disruption Starts With Honesty - H2 In a digital world overflowing with noise, rapido marketing didn’t just speak—they cut through. With one simple, brutally honest comparison, they exposed what everyone was feeling but no brand dared to say: we’re paying too much, and we’ve been silently tolerating it. That’s the power of truth in marketing—it doesn’t need a celebrity or a slogan; it just needs the guts to be real. Rapido turned a basic receipt into a rallying cry, a rebellion against bloated platforms, and a masterclass in clarity. Ready to craft your own viral social media marketing strategy? Learn from Rapido, embrace gorilla marketing courageously, and whisper something brave—because today, the most viral stories aren’t the loudest—they’re the truest.

Rapido’s Bold Breakdown That Changed the Food Delivery Industry

June 26, 2025
by rdbadeveloper
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Introduction: Swiggy and Zomato have dominated the food-delivery landscape for years. But in an unexpected twist of rapido marketing genius, Rapido just crashed the gates—and they didn’t bring discount coupons. They brought receipts. Literal ones. Recently, a comparison surfaced that showcased a stark difference in delivery costs between Swiggy, Zomato, and the new entrant, Rapido — all...Read More
Digital Marketing, Industry

How Digital Marketing Agencies Can Master Moment Marketing: Lessons from Britannia’s ‘Prashant’ Campaign

April 28, 2025
by rdbadeveloper
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Introduction: In the fast-paced digital age, brands that react quickly to trends are the big winners. A classic case in point is Britannia’s latest campaign where they humorously rebranded their croissant product as “Prashant,” after a viral mispronunciation video. Their quick-witted and timely reaction demonstrated the strength of moment marketing — a tactic that every...Read More
Digital Marketing, Uncategorized

Unlocking the Power of Mobile Marketing: Strategies, Examples, and Types

April 25, 2025
by rdbadeveloper
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Mobile marketing has emerged as a pillar of digital success, revolutionizing the way brands engage with audiences. With smartphones ruling everyday life, companies are using mobile marketing in digital marketing to reach users on the move. But what is mobile marketing? Simply put, mobile marketing definition involves tactics for mobile devices, ranging from ads to...Read More
Digital Marketing

What Is Affiliate Marketing and How Does It Work in Digital Marketing?

April 23, 2025
by rdbadeveloper
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What is affiliate marketing? It’s a dynamic strategy within digital marketing that connects businesses with promoters who earn rewards for driving sales or traffic. If you’re curious about what is affiliate marketing and how does it work, picture a system where affiliates think bloggers, influencers, or website owners—share products through trackable links, earning commissions for...Read More
Digital Marketing

Top Benefits of Integrated Marketing Communication (IMC) for Modern Brands

April 21, 2025
by rdbadeveloper
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Integrated Marketing Communication (IMC) is a strategic method that combines all marketing activities to provide a single brand message across media. Knowing what is integrated marketing communication and its IMC full form—Integrated Marketing Communication allows brands to cut through today’s media fragmentation. The integrated marketing communication definition highlights coordinating media such as advertising, social media,...Read More
Digital Marketing
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