Introduction Wimbledon 2025 was not merely a tennis tournament—it was an experiential marketing and brand positioning masterclass. With marketing, advertising, and brand strategy professionals continually seeking means by which to pierce the clutter of a congested digital landscape, Wimbledon gave us a welcome case study of how subtlety, scarcity, and narrative-led experiences can craft an...Read More

Introduction: People talk. Today, in an ever-connected digital world, what people say about your business online matters more than ever. Whether it’s a glowing review or a customer complaint gone viral, your online reputation can forever change your brand. That’s where online reputation management (ORM) comes in—but what is online reputation management and why does...Read More

Introduction: The Future of Search Is Multimodal—Here’s How to Stay Ahead. Search has entered a transformative era. Users are no longer limited to typing a few words into a search bar. With advances from Google’s Gemini AI and GPT-powered search technologies, people now search using voice commands, images, text, and even combinations of these inputs—all in...Read More

Introduction: In the very competitive and digitally over-saturated world of today, marketers are always looking for trustworthy means to measure the effect of their tactics. Marketing Mix Modeling (MMM) in 2025 has become a must-have method to decipher the intricacy of multi-channel campaigns and fuel wiser investment. MMM combines statistical modeling with marketing insights, offering...Read More

Introduction: Meme marketing involves using humorous, relatable content—often in the form of images or videos to engage audiences and promote brand messages.In the age of fleeting attention spans and constant content overload, brands are under pressure to create marketing that’s not only engaging but also share-worthy. Two tactics that consistently rise above the noise are meme...Read More

Introduction: India’s strong performance at Cannes Lions 2025 claiming 32 Lions (1 Grand Prix, 9 Gold, 9 Silver, and 13 Bronze) was not merely a bounceback but a definitive indication that Indian creativity is moving into a new, internationally competitive phase. As much as giant shops such as FCB, Ogilvy, Leo Burnett, BBDO, and even...Read More

Introduction: Whether you’re a blogger hunting down a new photo-worthy café, a marketer planning a campaign, a real estate agent showcasing property listings, or simply someone figuring out directions, Google Maps is a tool you likely rely on every day. And one of its most helpful features? The dropped pin. A dropped pin lets you...Read More

Introduction: For Gen Z, it’s not enough to love a product—they want to belong. The days of one-way brand promotions and slick campaigns are over. What today’s consumers want—especially Gen Z—is connection, meaning, and shared values. They’re not just shopping; they’re joining. So, what’s taking the place of traditional marketing funnels? Welcome to the age...Read More

Introduction: For years, digital advertising has revolved around surface-level metrics impressions, reach, CPMs. But in 2025, these aren’t enough. Advertisers are waking up to a new reality: not all views are equal, and not all views mean attention. Welcome to the attention economy 2025, where the quality of a view matters more than the quantity...Read More

Introduction: Where dogs are beloved members of the family, it is not always easy to find the ideal playdate companion for your pet. That is where Doffair, the first pet dating app in India, comes in, helping to bring dogs together for playdates or love matches. With 20 million pet dogs in India and 1...Read More