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Tinder’s Emotional Baggage Truck: A Masterclass in Guerrilla Marketing (And How Your Brand Can Do It Too)

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Introduction: Imagine this: You’re walking down a street and spot a hot pink truck with bold letters saying “Still holding on to your ex’s stuff? Trash it.” It’s stuffed with teddy bears, love letters, and old gifts — a visual breakup bonfire on wheels. That’s not a scene from a rom-com; it’s Tinder India’s “Ex-Press...Read More

What Is Affiliate Marketing and How Does It Work in Digital Marketing?

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What is affiliate marketing? It’s a dynamic strategy within digital marketing that connects businesses with promoters who earn rewards for driving sales or traffic. If you’re curious about what is affiliate marketing and how does it work, picture a system where affiliates think bloggers, influencers, or website owners—share products through trackable links, earning commissions for...Read More

Top Benefits of Integrated Marketing Communication (IMC) for Modern Brands

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Integrated Marketing Communication (IMC) is a strategic method that combines all marketing activities to provide a single brand message across media. Knowing what is integrated marketing communication and its IMC full form—Integrated Marketing Communication allows brands to cut through today’s media fragmentation. The integrated marketing communication definition highlights coordinating media such as advertising, social media,...Read More

How to Use AIDA Marketing to Drive More Sales and Engagement

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AIDA is an old yet proven model in digital marketing that enables companies to gain people’s attention and turn prospects into repeat customers. From designing a social media campaign to constructing your branding approach, knowing what is AIDA in marketing can revolutionize your strategy. The AIDA marketing rule—where AIDA represents Attention, Interest, Desire, and Action—takes...Read More

Boosting Beauty and Wellness with Influencer Marketing

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In the colourful world of beauty and wellness, standing out is not just about good products—it’s about connecting with your audience. Enter influencer marketing, a revolutionary strategy to maximize your brand’s visibility and trust.   So, what is influencer marketing, and why is it ideal for skincare serums, fitness equipment, or yoga retreats? This blog delves...Read More
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