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What Is Guerrilla Marketing? Tactics and Examples

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What is guerrilla marketing? It’s an innovative, unconventional marketing style that draws attention by surprising and being creative. The definition of guerrilla marketing borrows from the term guerrilla, referring to irregular, small forces employing unconventional strategies Define Guerrilla advertising in marketing uses inexpensive, high-impact guerrilla strategies to build buzz, generally eclipsing more traditional campaigns. In...Read More

How Creative Visual Storytelling Boosts Brand Engagement: Lessons from Colgate’s Eco-Friendly Campaign

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Introduction: In the dynamic world of online marketing, there is always a hunt for novel methods for brands to differentiate themselves and engage audiences. One that remains at the forefront is innovative visual storytelling. Among recent instances, the environmental-friendly initiative by Colgate for its campaign is notable for heart-touching visuals, sustainability orientation, and emotive appeal....Read More

How Digital Marketing Agencies Can Master Moment Marketing: Lessons from Britannia’s ‘Prashant’ Campaign

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Introduction: In the fast-paced digital age, brands that react quickly to trends are the big winners. A classic case in point is Britannia’s latest campaign where they humorously rebranded their croissant product as “Prashant,” after a viral mispronunciation video. Their quick-witted and timely reaction demonstrated the strength of moment marketing — a tactic that every...Read More

Unlocking the Power of Mobile Marketing: Strategies, Examples, and Types

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Mobile marketing has emerged as a pillar of digital success, revolutionizing the way brands engage with audiences. With smartphones ruling everyday life, companies are using mobile marketing in digital marketing to reach users on the move. But what is mobile marketing? Simply put, mobile marketing definition involves tactics for mobile devices, ranging from ads to...Read More

Tinder’s Emotional Baggage Truck: A Masterclass in Guerrilla Marketing (And How Your Brand Can Do It Too)

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Introduction: Imagine this: You’re walking down a street and spot a hot pink truck with bold letters saying “Still holding on to your ex’s stuff? Trash it.” It’s stuffed with teddy bears, love letters, and old gifts — a visual breakup bonfire on wheels. That’s not a scene from a rom-com; it’s Tinder India’s “Ex-Press...Read More

What Is Affiliate Marketing and How Does It Work in Digital Marketing?

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What is affiliate marketing? It’s a dynamic strategy within digital marketing that connects businesses with promoters who earn rewards for driving sales or traffic. If you’re curious about what is affiliate marketing and how does it work, picture a system where affiliates think bloggers, influencers, or website owners—share products through trackable links, earning commissions for...Read More

Top Benefits of Integrated Marketing Communication (IMC) for Modern Brands

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Integrated Marketing Communication (IMC) is a strategic method that combines all marketing activities to provide a single brand message across media. Knowing what is integrated marketing communication and its IMC full form—Integrated Marketing Communication allows brands to cut through today’s media fragmentation. The integrated marketing communication definition highlights coordinating media such as advertising, social media,...Read More
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